Object Now!

What we do


OBJECT is a prize-winning feminist campaigning group, originally founded by Dr Sasha Rakoff. 

OBJECT was revived in 2016 under new management.  OBJECT is now chaired by Janice Williams. 

As of 2018, OBJECT is delighted to welcome Prof Sheila Jeffreys and Dr Heather Brunskell-Evans to its management board.

Mission Statement

OBJECT campaigns against the sexual objectification of women and the oppression of women as a sex class.  OBJECT takes action founded on understanding.  OBJECT promotes understanding of the objectification and oppression of women from a radical feminist perspective.

“Action without study is fatal.  Study without action is futile.” – Mary Ritter Beard

History of OBJECT

OBJECT 2004 – 2014

OBJECT was originally founded in 2004 by Dr Sasha Rakoff. OBJECT is a prize-winning feminist campaigning organisation; during it’s first ten years, OBJECT had a massive impact on how women are portrayed in the media. OBJECT’s founder left in 2014 and the organisation lost momentum, eventually going insolvent in June 2015.

As of June 2016, OBJECT has been revived under new management and is once again busy campaigning against the sexual objectification of women.

OBJECT’s successes 2004 – 2014


Working with other feminist organisations, OBJECT’s ‘End Demand’ campaign raised awareness and advocated for the Nordic Model long before France, Ireland or Canada adopted it. Some success was achieved in building recognition of trafficking, culminating in a law change which made it a criminal offence to have paid-for sex with a woman known by the punter to have been trafficked– the Policing and Crime Act 2009.


Working with other feminist organisations, OBJECT’s ‘Stripping the Illusion’ campaign raised awareness resulting in a law change on lap-dancing clubs. Object objected to the proposal to allow lap-dancing clubs to set up without licensing and successfully campaigned to get a law adopted which forced them to obtain a licence from the local Council, who have to consult the public locally as of 2010. 

OBJECT’s researched and made public on its website lots of information on the nastier side of lap-dancing which local campaigners successfully used all over the country to prevent clubs from opening.


OBJECT successfully campaigned to get supermarkets to shrink-wrap the so-called ‘Lads’ Mags’ because the content was so pornographic, sexist and objectifying to women. One study showed that the attitudes of men who read ‘Lads’ Mags’ could not be distinguished from those of convicted rapists. When Tesco banned people in pyjamas from shopping there yet continued to stock ‘Lads’ Mags’, OBJECT activists protested that ‘Porn is much worse than pyjamas’ by dancing the conga round Tesco wearing pyjamas, singing.


OBJECT’s ‘Feminist Fridays’ from 2009 regularly targeted sexist institutions from supermarkets to porn producers, getting more and more women and men involved in taking action to change our sexist environment. OBJECT often targeted branches of WH Smith, a major purveyor of porn which was quick to portray itself as a ‘family newsagent’. 

OBJECT activists protested at the X-Biz pornography industry summit in September 2011, dressed as butchers to illustrate how porn treats women as pieces of meat. 

Together with other feminist activists, OBJECT demonstrated outside the Miss World Finals in November 2011 and were delighted to find among their number the three women who first made headlines with their ‘bags of flour’ protest back in 1970. We joined them in a few choruses of ‘We’re not ugly, we’re not beautiful, we’re angry!’

OBJECT members in conjunction with the ‘No More Page 3’ campaign protested outside The Sun’s Wapping headquarters about the Sun’s practice, now discontinued, of showing a topless woman on the pages of its publication each day.